The Most Popular Soft Drinks in the UK

What’s the most popular soft drink in the UK? Depending on who you ask, the answer might surprise you. From fizzy favourites to refreshing juices, the UK’s soft drinks scene is as diverse as it is delicious. Whether you’re reaching for a classic cola or a caffeine-filled energy boost, everyone has their top pick – and the nation’s favourites say a lot about our tastes.

But, of course, there’s no single, definitive list of the top soft drinks. Depending on the source, you might get very different results. That’s why we’ve pulled together results from a few different sources to discover what the UK is really drinking.

We’ve looked at data from NielsenIQ (which tracks actual sales) alongside YouGov (which ranks drinks based on public opinion surveys), bringing it all together to give you a more complete picture.

From iconic brands that have been part of British life for generations to surprising new favourites, let’s take a look at the nation’s most popular soft drinks.

The Final Tally

If you don’t have time to read the rest, here are the results! We’ve combined the rankings from NielsenIQ (Sales), YouGov (Fame), and YouGov (Popularity) for the ultimate list of the best soft drinks in the UK.

Points are assigned based on each brand's position in the top 10 lists (Rank 1 receives 10 points, Rank 2 receives 9 points, and so on). Each source is weighted equally. The brands are ordered by their total points in descending order.

Explanation

• Sales (NielsenIQ): Points based on sales rankings in convenience stores across the UK.
• Fame (YouGov): Points based on how well-known the brands are among the British public.
• Popularity (YouGov): Points based on how much the public likes these brands.

Each brand's total points is the sum of its points from each source. Brands not appearing in a particular list receive 0 points for that source.

Highlights

• Fanta tops the overall ranking with strong performances in both Fame and Popularity, as well as a solid sales presence.
• Diet Coke follows closely, with high sales and brand recognition.
• Coca-Cola, despite leading in sales, ranks third overall due to lower scores in Fame and Popularity compared to the top two.
• Sprite and Red Bull tie in total points, with public affection and brand recognition balancing out sales figures.
• Brands like Robinsons and Schweppes score highly in Popularity, reflecting strong public preference even without top sales rankings.

The combined table offers a comprehensive view of the UK's most popular soft drinks by combining sales data with public perception. But feel free to read on to see how these brands rank across the individual categories.

By the Numbers: NielsenIQ

When it comes to finding out which soft drinks are topping the charts, hard sales data is as good as it gets. That’s where NielsenIQ comes in. This source tracks sales across convenience stores throughout the UK in 2023, giving us a concrete sense of which brands dominate the market and what consumers are consistently picking off the shelves.

Why does this matter? Well, sales figures don’t lie. Whether people are grabbing a cola on their lunch break or picking up a sports drink after the gym, the brands that top convenience store sales tell us a lot about what’s in demand right now. NielsenIQ helps us see which soft drinks are really cashing in – and who’s leading the pack.

1. Coca-Cola - £780 million

No surprises here – Coca-Cola is the undisputed king of soft drinks. A global icon for well over a century, this classic fizzy drink has long been a British favourite, enjoyed by generations. Whether it’s the original taste or an ice-cold bottle on a hot day, Coca-Cola’s timeless appeal keeps it at the top of the charts.

2. Pepsi Max - £637 million

Pepsi Max has carved out its own fan base with its bold flavour and zero sugar. Launched in the UK in 1993, it’s gained a loyal following thanks to its promise of “maximum taste, no sugar.” This modern twist on the cola category has proven it can stand strong alongside the classics.

3. Diet Coke - £504 million

Diet Coke has been a staple since the 1980s, providing a lighter alternative for cola lovers. Its refreshing, sugar-free recipe and iconic branding have made it a classic for those seeking a fizzy fix without the calories. Its longevity speaks to how well it fits into British lifestyles, from lunchtime drinks to evening mixers.

4. Red Bull -  £492 million

As the UK’s favourite energy drink, Red Bull continues to "give wings" to busy Brits. Whether it's a quick boost before a workout or an afternoon pick-me-up, Red Bull has become synonymous with staying energised. Its role in sport sponsorships and extreme sports only adds to its edge in the energy market.

5. Coca-Cola Zero - £383 million

Coca-Cola Zero delivers the classic Coke taste, but without the sugar. Since launching in 2005, it’s quickly gained ground as a healthier alternative for Coke fans who don’t want to sacrifice flavour. It’s part of the growing trend toward sugar-free drinks that still pack a punch.

6. Lucozade Energy - £322 million

Lucozade Energy is about as British as it gets. Originally developed as a health drink in the 1920s, it’s evolved into one of the country’s most iconic energy brands. Known for its glucose-fuelled boost, Lucozade remains a popular choice for those needing a quick burst of energy during busy days.

7. Fanta - £225 million

With its bright, fruity flavours, Fanta has brought a splash of colour to the soft drink shelves for decades. In the UK, Fanta Orange reigns supreme, offering a refreshing break from the cola and energy drinks that dominate the market. Its fun, vibrant image makes it a hit with younger consumers.

8. Lucozade Sport - £190 million

Lucozade Sport is the cure-all of choice for athletes and fitness enthusiasts across the UK. Packed with electrolytes, it helps keep people hydrated and fuelled during exercise. Whether you’re a marathon runner or just hitting the gym, this drink is a familiar fixture in sports bags up and down the country.

9. Evian - £187 million

In a world full of flavoured and fizzy options, Evian stands out as a pure, simple choice. Sourced from the French Alps, this bottled water brand has earned a premium status among UK consumers. Its clean, refreshing taste and health-conscious appeal make it a staple for those seeking a little hydration on the go.

10. Tropicana - £167 million

Tropicana brings a taste of sunshine to the UK with its range of premium fruit juices. Known for its 100% pure squeezed orange juice, it’s a breakfast favourite in many British households. Whether it's paired with toast or enjoyed on its own, Tropicana’s natural flavours have made it a morning must-have.

Recognised by All: YouGov (Fame)

While sales numbers tell us what people are buying, they don’t always reveal how well-known or memorable a brand is. This is where YouGov can help, offering a different perspective on the soft drinks landscape.

By surveying the public, YouGov provides insight into which brands are the most recognisable, regardless of how many bottles are sold. This is reflected in the Fame score, which estimates the percentage of the British public that recognise a given brand based on a sample.

So, why does fame matter? A drink might not be flying off the shelves, but if it’s a household name, it shows the power of marketing, brand loyalty, and how deeply that drink is embedded in our culture. YouGov’s Fame rankings tell us which brands have made the biggest impression on consumers.

1. Pepsi - 100%

Pepsi claims the top spot in YouGov’s Fame rankings, which may raise a few eyebrows. We’re a little surprised that Coca-Cola Original missed the top spot… and the top 10 altogether! It seems the public's recognition of Pepsi has outshined its long-standing rival at last.

Perhaps it's down to Pepsi’s bold advertising campaigns, or simply some dodgy survey sampling. Whatever it is, while it might not outsell Coca-Cola in the UK, there's no doubt that Pepsi has carved out its own place in British glasses.

2. Diet Coke - 100%

Diet Coke ranks high in both sales and fame, though we’re still left wondering how it edges out Coca-Cola itself in recognition. Perhaps its appeal lies in the "lighter" image it’s crafted over the years, especially for those looking to cut back on sugar. Or it could just be another sampling oddity.

3. Fanta - 100%

Fanta continues to fizz at the top of both the sales and fame rankings. Known for its vibrant flavours – especially the classic orange – Fanta is a fun, youthful drink that’s long been a favourite in the UK. Whether it’s the bubbly branding or just a splash of summer colour, Fanta is well known and well loved.

4. Lucozade - 99%

Our highest-ranking home-grown hero, Lucozade has been a British staple for generations. Once a medicinal tonic, it’s now renowned as an energy booster for everyone from athletes to students cramming for exams. With its instantly recognisable orange bottle, Lucozade’s transformation from health drink to energy powerhouse has made it an enduring part of UK culture.

5. Red Bull - 99%

Red Bull has soared to iconic status, not just as an energy drink but as a brand that’s deeply woven into pop culture. From extreme sports sponsorships to its unforgettable slogan, Red Bull has become much more than a quick caffeine fix. Love it or hate it, there’s no denying that its "gives you wings" mantra has left a lasting impression on the British public, keeping it at the forefront of both sales and fame.

6. Sprite - 98%

While it might not make waves in sales, Sprite’s fame ranking shows that it’s still well-known across the UK. With its crisp lemon-lime flavour, Sprite has been refreshing Brits for decades. Its light and fizzy appeal makes it a familiar choice, even if it’s not flying off the shelves at the same pace as some other brands.

7. Evian - 98%

Evian’s reputation for quality and purity has made it the go-to choice for those seeking a premium bottled water. Even if it's not a regular purchase for everyone, its strong association with health and wellness keeps it top of mind. Evian’s sleek branding and its origins in the French Alps have helped secure its place as a status symbol in the bottled water market.

8. 7UP - 98%

7UP’s spot in the Fame rankings shows that this lemon-lime classic hasn’t faded from memory. Though it doesn’t dominate sales, its distinct branding and refreshing taste still hold a place in the hearts of many. Often seen as a cooler, cleaner alternative to the heavier colas, 7UP’s recognition is well-earned.

9. Dr Pepper - 98%

With its quirky flavour and memorable advertising campaigns, Dr Pepper has a reputation that’s a little bit different from the rest. It’s one of those drinks that doesn’t quite fit into the cola category, which might explain its cult-like following. While the taste divides opinions, its lasting fame proves Dr Pepper is worth a try. What's the worst that could happen?

10. Tango - 98%

Tango’s 90s “You’ve been Tango’d” adverts were bold, brash, and hard to forget, cementing the brand’s place in the minds of Brits. While it may not be as dominant in sales today, the drink’s vibrant, cheeky character still makes it a memorable choice. Even if it’s not in everyone’s shopping basket, the name Tango still rings a bell for most.

The Nation's Favourites: YouGov (Popularity)

While YouGov’s Fame score tells us which brands are the most well-known, the Popularity score reveals which drinks are actually liked the most. Unlike the Fame ranking, which is all about brand recognition, Popularity reflects how much the public enjoys these drinks.

This adds a new layer of insight compared to sales data from NielsenIQ, where high sales could simply reflect strong availability or marketing rather than true affection for a brand. With YouGov’s Popularity rankings, we get a clearer sense of which drinks the British public are passionate about, not just the ones they recognise.

Now, let’s dive into the brands that hold a special place in the hearts (and taste buds) of the nation.

1. Robinsons - 76%

Robinsons is more than just squash – it’s a British institution. Known for its fruity cordials and squash, it’s an everyday choice for families and children across the UK. With a wide range of flavours and a reputation for being a healthier alternative to fizzy drinks, Robinsons’ enduring popularity reflects the power of nostalgia.

2. Schweppes - 74%

Schweppes is a bit of an under-the-radar champion, isn’t it? Whether you’re reaching for a tonic or ginger ale, it’s the backbone of many a mixer cabinet. Its enduring appeal comes from the fact that it’s been there for years, quietly making your drinks better without asking for much credit. The public’s affection speaks volumes.

3. Sprite - 68%

It seems it’s settled: Sprite is better than 7UP. These two lemon-lime titans have been rivals for years, but Sprite’s crisp, clean flavour wins out here. It might not lead the race in sales, but Sprite has managed to inch out its closest competition.

4. 7UP - 67%

Still, 7UP is no slouch, nipping at the heels of its greatest rival in the rankings. It’s the quieter sibling, but clearly, plenty of Brits still appreciate its refreshing simplicity. The lemon-lime showdown may never end, but 7UP’s place in the hearts of the nation is solid.

5. Fanta - 67%

Fanta's fruity fun continues to make it a crowd-pleaser. It’s hard to resist the bright orange bubbles that scream “fun in a can.” Whether it’s the punchy flavours or summertime feel, Fanta is a consistent winner across the rankings.

6. Ribena - 64%

Ribena isn’t just a drink – it’s a childhood memory, a warm hug on a cold day, a nod to the familiar charm of the British countryside. That rich blackcurrant flavour has been winning over Brits for decades, and judging by its popularity, it’ll be sticking around for many more.

7. Highland Spring - 64%

Highland Spring’s appeal comes down to its reputation for clean, crisp water straight from the Scottish Highlands. It’s the easy choice for those who want a pure, refreshing drink that feels a bit more premium without the hefty price tag. Its popularity shows that sometimes you just can’t beat simple, quality hydration.

8. Coca-Cola - 63%

Unsurprisingly, Coca-Cola not only tops the sales list but wins over hearts too. Whether it’s enjoyed with a meal, as a mixer, or just for that classic cola taste, it’s clear this fizzy favourite hasn’t lost its sparkle. Old-school cool, and still going strong.

9. Tango - 62%

Tango’s still riding the waves of its wild 90s heyday, and it seems there’s a special place in people’s hearts (and fridges) for its punchy, in-your-face flavours. It’s the drink that doesn’t take itself too seriously, and clearly, that’s exactly why people love it.

10. Tropicana - 62%

Tropicana has become a breakfast staple in many UK households, known for delivering that “freshly squeezed” taste without the hassle. Whether it’s the classic orange juice or one of its tropical blends, it seems it’s the top choice for those who want a natural juice to start their day.

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